The mission of the WCBA is to prepare undergraduate and MBA students for productive and fulfilling careers as leaders in business, government, nonprofit organizations, and society:

• We emphasize a student-centered, teaching/learning process with a focus on the application of theory to practice and the intellectual and professional development of our students.
• We promote and reward faculty scholarship that influences management/business practice and that enhances the teaching-learning process.
• We encourage and reward service activities by our students, faculty, and staff that add value to the regional business community.